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Marketing plans that work : targeting growth and profitability /

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Bibliographic Details
Main Author: McDonald, Malcolm
Other Authors: Keegan, Warren J.
Format: Book
Language:English
Published: Boston : Butterworth-Heinemann, [1997]
Subjects:
Marketing > Planning.
Description
Item Description:Includes index.
Physical Description:viii, 236 pages : illustrations ; 24 cm.
ISBN:0750698284 (pbk. : alk. paper)