Cover Image

Electronic marketing and the consumer /

Bibliographic Details
Other Authors: Peterson, Robert A. (Robert Allen), 1944-
Format: Book
Language:English
Published: Thousand Oaks, Calif. : Sage Publications, [1997]
Subjects:
Internet marketing.
Broadcast advertising.
Twenty-first century > Forecasts.
Electronic marketing.
Description
Physical Description:xiii, 193 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages [175]-181) and index.
ISBN:0761910697 (acid-free paper)
0761910700 (pbk. : acid-free paper)