Essentials of marketing research /

Bibliographic Details
Main Author:	Hawkins, Del I.
Other Authors:	Tull, Donald S.
Format:	Book
Language:	English
Published:	New York : Toronto : New York : Macmillan Pub. Co. ; Maxwell Macmillan Canada ; Maxwell Macmillan International, [1994]
Subjects:	Marketing research. Marketing research > Case studies.

Description
Item Description:	Portions of this book are taken from: Marketing research / Donald S. Tull, Del I. Hawkins. 6th edition c1993.
Physical Description:	xiii, 558, I-18 pages : illustrations (some color) ; 26 cm.
Bibliography:	Includes bibliographical references and indexes.
ISBN:	0023518316