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The elements of copywriting : the essential guide to creating copy that gets the results you want /

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Bibliographic Details
Main Author: Blake, Gary
Other Authors: Bly, Robert W.
Format: Book
Language:English
Published: New York : Macmillan USA, [1997]
Subjects:
Advertising copy.
Journalism > Authorship.
Description
Item Description:Includes index.
Physical Description:xii, 176 pages ; 22 cm.
ISBN:0028613384 (alk. paper)