Monitoring customer satisfaction and market-perceived quality /

Bibliographic Details
Main Author:	Gale, Bradley T.
Corporate Authors:	American Marketing Association, Congress on Customer Satisfaction
Format:	Conference Proceeding Book
Language:	English
Published:	[Chicago, Ill.] : American Marketing Association, [1992]
Series:	Worth repeating series.
Subjects:	Consumer satisfaction > Evaluation.

Description
Item Description:	Cover title. "The text of this speech was transcribed from an audio tape of the presentation at the conference."--P. 3 of cover.
Physical Description:	15 pages ; 28 cm.