Leading questions /

Discusses how marketers use public opinion, and the use of polls, surveys, leading questions and behavior scans in determining public opinion. Describes how this information is used in selling products, in shaping politics and in winning presidential elections.

Bibliographic Details
Corporate Authors:	Alvin H. Perlmutter, Inc, Public Affairs Television (Firm), Films for the Humanities (Firm)
Format:	Video VHS
Language:	English
Language Notes:	Closed-captioned.
Published:	Princeton, N.J. : Films for the Humanities & Sciences, [1994]
Series:	Public mind : image and reality in America. Moyers collection.
Subjects:	Public opinion. Television in politics. Television in propaganda. Television advertising. Visual communication. Television > Psychological aspects. Market surveys. Documentary television programs.

Description
Summary:	Discusses how marketers use public opinion, and the use of polls, surveys, leading questions and behavior scans in determining public opinion. Describes how this information is used in selling products, in shaping politics and in winning presidential elections.
Item Description:	Originally broadcast on the PBS series Public mind in 1989. Videorecording.
Physical Description:	1 videocassette (60 min.) : sound, color ; 1/2 in.
Format:	VHS.
Production Credits:	Camera, Joel Shapiro ; editor, Jessica Goodyear.