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Marketing without advertising /

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Bibliographic Details
Main Author: Phillips, Michael, 1938-
Other Authors: Rasberry, Salli, Randolph, Mary
Format: Book
Language:English
Published: Berkeley, Calif. : Nolo Press, 1997.
Edition:2nd ed.
Subjects:
Marketing.
Small business > Management.
Description
Item Description:Includes index.
Physical Description:1 volume (various pagings) : illustrations ; 23 cm.
ISBN:0873373693