APA (7th ed.) Citation

Sharp, K. R., & Johnson, D. (1997). Know thy customer!: How to follow marketing's first commandment. Dartnell.

Chicago Style (17th ed.) Citation

Sharp, Kevin R., and Daniel Johnson. Know Thy Customer!: How to Follow Marketing's First Commandment. Chicago, IL: Dartnell, 1997.

MLA (9th ed.) Citation

Sharp, Kevin R., and Daniel Johnson. Know Thy Customer!: How to Follow Marketing's First Commandment. Dartnell, 1997.