Presidential ethos : a rhetorical analysis of the Clinton presidency /

audience identification and public support.

Bibliographic Details
Main Author: Ransom, Alicia Burnett
Format: Thesis eBook
Language:English
Published: [Place of publication not identified] : [publisher not identified] ; 1996.
Subjects:
Online Access:Link to OAKTrust copy
Description
Summary:audience identification and public support.
Clinton entered the "White House in 1992 after a
Consequently, Clinton's messages tended to harm rather
create characters which divided audiences rather than
did not effectively create messages (characters) which
first two years in office. Specifically, through a
has the ability to shape his perceived image. When Bill
initial days in office which resulted in a loss of
narrative analysis which focuses upon the construction
of character types, this study indicates that Clinton
of the reasons for Clinton's difficulties during his
public support. This analysis offers insight into some
successful campaign he experienced problems in his
than enhance his credibility as a leader.
The rhetorical presidency is predicated, in part, upon
uniting them, thus he was unable to engender adequate
words. The phrases a chief executive utters or records
would enhance his ethos. Clinton's predilection was to
Item Description:"Major subject: Speech Communication".
Vita.
Physical Description:vi, 129 leaves ; 28 cm.
Also available online.
Issued also on microfiche from Lange Micrographics.
Bibliography:Includes bibliographical references: pages 116-128.