The Dartnell marketing manager's handbook /

Bibliographic Details
Other Authors:	Levy, Sidney J., 1921-, Frerichs, George R., Gordon, Howard L.
Format:	Book
Language:	English
Published:	Chicago, IL : Dartnell Corp., 1994.
Edition:	3rd ed.
Subjects:	Marketing > Management > Handbooks, manuals, etc. Marketing > Handbooks, manuals, etc.

Description
Item Description:	Title on spine: Marketing manager's handbook.
Physical Description:	xxii, 1432 pages : illustrations ; 23 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0850132037