Creating winning marketing plans : planning, strategies and objectives /
| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Chicago, IL :
Dartnell Corp.,
[1996]
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| Subjects: |
| Item Description: | "Excerpted chapters from The Dartnell marketing manager's handbook, edited by Sidney J. Levy, George R. Frerichs and Howard L. Gordon, third edition, 1994." |
|---|---|
| Physical Description: | xii, 273 pages : illustrations ; 27 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0850132541 |