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How to write a successful marketing plan : a disciplined and comprehensive approach /

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Bibliographic Details
Main Author: Hiebing, Roman G.
Other Authors: Cooper, Scott W.
Format: Book
Language:English
Published: Lincolnwood, Ill. : NTC Business Books, [1997]
Edition:2nd ed.
Subjects:
Marketing > Management > Handbooks, manuals, etc.
Business planning > Handbooks, manuals, etc.
Description
Item Description:Includes index.
Physical Description:xxxiv, 510 pages : illustrations ; 29 cm.
ISBN:0844232025