Cover Image

Measuring advertising effectiveness /

Bibliographic Details
Other Authors: Wells, William D.
Format: Book
Language:English
Published: Mahwah, N.J. : L. Erlbaum Associates, 1997.
Series:Advertising and consumer psychology.
Subjects:
Advertising > Research > United States > Congresses.
Description
Item Description:"Includes edited versions of papers presented at the 1994 Advertising and Consumer Psychology Conference"--Pref.
Physical Description:x, 408 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0805819010 (alk. paper)
0805828125 (paper : alk. paper)