APA (7th ed.) Citation

Wells, W. D. (1997). Measuring advertising effectiveness. L. Erlbaum Associates.

Chicago Style (17th ed.) Citation

Wells, William D. Measuring Advertising Effectiveness. Mahwah, N.J.: L. Erlbaum Associates, 1997.

MLA (9th ed.) Citation

Wells, William D. Measuring Advertising Effectiveness. L. Erlbaum Associates, 1997.

Warning: These citations may not always be 100% accurate.