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Tested advertising methods /

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Bibliographic Details
Main Author: Caples, John
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice Hall, [1997]
Edition:5th ed. /
Series:Prentice Hall business classics.
Subjects:
Advertising.
Description
Item Description:Series from jacket.
Physical Description:xxvi, 278 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:013244609X (cloth)