Rocking the ages : the Yankelovich report on generational marketing /

Bibliographic Details
Main Author:	Smith, J. Walker
Corporate Author:	Yankelovich Partners
Other Authors:	Clurman, Ann
Format:	Book
Language:	English
Published:	New York : HarperBusiness, [1997]
Edition:	1st ed.
Subjects:	Marketing > United States. Generational marketing