APA (7th ed.) Citation

Smith, J. W., & Clurman, A. (1997). Rocking the ages: The Yankelovich report on generational marketing. HarperBusiness.

Chicago Style (17th ed.) Citation

Smith, J. Walker, and Ann Clurman. Rocking the Ages: The Yankelovich Report on Generational Marketing. New York: HarperBusiness, 1997.

MLA (9th ed.) Citation

Smith, J. Walker, and Ann Clurman. Rocking the Ages: The Yankelovich Report on Generational Marketing. HarperBusiness, 1997.