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Net gain : expanding markets through virtual communities /

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Bibliographic Details
Main Author: Hagel, John
Other Authors: Armstrong, Arthur
Format: Book
Language:English
Published: Boston : Harvard Business School Press, [1997]
Subjects:
Internet marketing.
Customer relations.
Virtual communities.
Description
Physical Description:xv, 235 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 221-224) and index.
ISBN:0875847595 (alk. paper)