http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
xxii, 326 pages : illustrations ; 23 cm.
Defining your stakeholders and setting objectives -- The Internet Bullseye Marketing Model: planning your Internet strategy -- Transitioning from the physical to the virtual -- Market research on the Internet -- Implementing the initial four stages of Web site development -- Interactive and database Web site strategies -- Advanced Web site development strategies -- Implementing the final five stages of Web site development -- Creating and maintaining Web content -- Driving traffic to your site -- Advanced Internet technologies -- Marketing by E-mail--Internet "outbound" marketing strategies -- Proactive marketing on the Internet -- Proactive marketing off the Internet -- Online commerce: closing sales on the Internet -- About the online component of the book -- Index.