rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Strategic Internet marketing
  name:
    name part: Vassos, Tom.
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: inu
    date issued: 1996
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xxii, 326 pages : illustrations ; 23 cm.
  table of contents: Defining your stakeholders and setting objectives -- The Internet Bullseye Marketing Model: planning your Internet strategy -- Transitioning from the physical to the virtual -- Market research on the Internet -- Implementing the initial four stages of Web site development -- Interactive and database Web site strategies -- Advanced Web site development strategies -- Implementing the final five stages of Web site development -- Creating and maintaining Web content -- Driving traffic to your site -- Advanced Internet technologies -- Marketing by E-mail--Internet "outbound" marketing strategies -- Proactive marketing on the Internet -- Proactive marketing off the Internet -- Online commerce: closing sales on the Internet -- About the online component of the book -- Index.
  note: Tom Vassos.
  note: Includes index.
  subject:
    topic: Internet marketing
  subject:
    topic: Internet advertising
  subject:
    topic: Internet
  classification: HF5415.1265 .V37 1996
  related item:
    title info:
      title: Que business computer library
  identifier: 0789708272
  identifier: 96068978
  record info:
    record content source: MiTrWC
    record creation date: 960627
    record change date: 20151006062159.0
    record identifier: in00001357332