Relentless : the Japanese way of marketing /

Bibliographic Details
Main Author:	Johansson, Johny K.
Other Authors:	Nonaka, Ikujirō, 1935-
Format:	Book
Language:	English
Published:	New York : HarperBusiness, [1996]
Edition:	1st ed.
Subjects:	Marketing > Japan. Export marketing > Japan.

Description
Physical Description:	198 pages ; 25 cm.
Bibliography:	Includes bibliographical references (pages 181-185) and index.
ISBN:	0887308058