Segmentation and positioning for strategic marketing decisions /

Bibliographic Details
Main Author:	Myers, James H.
Format:	Book
Language:	English
Published:	Chicago : American Marketing Association, [1996]
Subjects:	Marketing > Statistical methods. Market segmentation.

Description
Physical Description:	xiii, 358 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0877572593 (hard cover)