The Ronald McDonald House of Cleveland as a case study in organizational rhetoric /
and maintain its credibility. Close textual analysis, as
| Main Author: | |
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| Format: | Thesis eBook |
| Language: | English |
| Published: |
[Place of publication not identified] :
[publisher not identified] ;
1996.
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| Subjects: | |
| Online Access: | Link to OAKTrust copy |
| Summary: | and maintain its credibility. Close textual analysis, as different audience. The observations are synthesized into a effort to better understand how organizations persuade, this effort to understand, first at a practical and then at a examine several groups of documents, each intended for a highly respected organization in American society. In an The Ronald McDonald House has distinguished itself as a theoretical description of the House. theoretical level, how the House uses language to establish thesis examines many public documents from the House in an well as other rhetorical-critical approaches are used to |
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| Item Description: | "Major subject: Speech Communication". Vita. |
| Physical Description: | viii, 192 leaves : illustrations ; 28 cm. Also available online. Issued also on microfiche from Lange Micrographics. |
| Bibliography: | Includes bibliographical references: pages 175-178. |