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The great American blow-up : puffery in advertising and selling /

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Bibliographic Details
Main Author: Preston, Ivan L., 1931-
Format: Book
Language:English
Published: Madison, Wis. : University of Wisconsin Press, [1996]
Edition:Rev. ed.
Subjects:
Advertising > United States.
Selling.
Advertising laws > United States.
Description
Physical Description:viii, 243 pages ; 24 cm.
Bibliography:Includes bibliographical references (pages 197-227) and index.
ISBN:0299152502 (cloth : alk. paper)
0299152545 (pbk. : alk. paper)
0299067343 (alk. paper)