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New products management /

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Bibliographic Details
Main Author: Crawford, C. Merle (Charles Merle), 1924-2012
Format: Book
Language:English
Published: Chicago : Irwin, [1997]
Edition:5th ed.
Series:Irwin series in marketing.
Subjects:
New products > Management.
Description
Physical Description:xxix, 508 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references (pages 453-455) and index.
ISBN:0256187789