Standing room only : strategies for marketing the performing arts /

Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Scheff, Joanne
Format:	Book
Language:	English
Published:	Boston, Mass. : Harvard Business School Press, [1997]
Subjects:	Performing arts > Marketing.

Description
Item Description:	"Published in association with Americans for the Arts."
Physical Description:	xii, 560 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0875847374 (alk. paper)