APA (7th ed.) Citation

Kotler, P., & Scheff, J. (1997). Standing room only: Strategies for marketing the performing arts. Harvard Business School Press.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Joanne Scheff. Standing Room Only: Strategies for Marketing the Performing Arts. Boston, Mass.: Harvard Business School Press, 1997.

MLA (9th ed.) Citation

Kotler, Philip, and Joanne Scheff. Standing Room Only: Strategies for Marketing the Performing Arts. Harvard Business School Press, 1997.