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Exploring marketing research /

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Bibliographic Details
Main Author: Zikmund, William G.
Format: Book
Language:English
Published: Chicago : Dryden Press, [1982]
Series:Dryden Press series in marketing.
Subjects:
Marketing research.
United States > Marketing > Research
Description
Physical Description:xxv, 657 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0030562279