Marketing the museum /

Bibliographic Details
Main Author:	McLean, Fiona, 1961-
Format:	Book
Language:	English
Published:	London ; New York : Routledge, 1997.
Subjects:	Museums > Marketing. Museums > Management.

Description
Physical Description:	257 pages : illustrations ; 26 cm.
Bibliography:	Includes bibliographical references (pages 232-245) and index.
ISBN:	0415103924 (alk. paper) 0415152933 (pbk. : alk. paper)