The power of product platforms : building value and cost leadership /

Bibliographic Details
Main Author:	Meyer, Marc H.
Other Authors:	Lehnerd, Alvin P.
Format:	Book
Language:	English
Published:	New York : Free Press, [1997]
Subjects:	New products > Management. Product management.

Description
Physical Description:	xiv, 267 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references (pages 253-260) and index.
ISBN:	0684825805