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Communication theories : origins, methods, and uses in the mass media /

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Bibliographic Details
Main Author: Severin, Werner J. (Werner Joseph)
Other Authors: Tankard, James W.
Format: Book
Language:English
Published: New York : Longman, [1997]
Edition:4th ed.
Subjects:
Mass media.
Communication.
Description
Physical Description:xiv, 424 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0801317037