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Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector /

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Bibliographic Details
Main Author: Halinen, Aino, 1961-
Format: Book
Language:English
Published: London ; New York : Routledge, 1997.
Series:Routledge advances in management and business studies ; 3.
Subjects:
Relationship marketing.
Service industries > Marketing.
Relationship marketing > Finland > Case studies.
Advertising agencies > Customer services > Finland > Case studies.
Description
Physical Description:xiv, 373 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references (pages 345-356) and index.
ISBN:0415146070