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The marketing research guide /

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Bibliographic Details
Other Authors: Stevens, Robert E., 1942-
Format: Book
Language:English
Published: New York : Haworth Press, [1997]
Series:Haworth marketing resources.
Subjects:
Marketing research.
Description
Physical Description:xv, 488 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references (pages 381-392) and index.
ISBN:1560243392 (hardbound : alk. paper)