Audience reactions to the portrayal of Blacks in athletic apparel commercials /

Bibliographic Details
Main Author:	Wilson, Brian
Format:	Thesis Microform Book
Language:	English
Published:	[Place of publication not identified] : [publisher not identified] ; 1995.
Subjects:	Stereotypes (Social psychology) in advertising. Blacks on television. Television advertising > Psychological aspects. Television viewers > Psychology. Minority television viewers > Psychology. Sports spectators > Psychology. Athletic shoes > Marketing > Psychological aspects.

Description
Item Description:	Microform.
Physical Description:	x, 160 leaves.
Bibliography:	Includes bibliographical references (leaves 130-135).