Cover Image

A Japanese advertising agency : an anthropology of media and markets /

Bibliographic Details
Main Author: Moeran, Brian, 1944-
Format: Book
Language:English
Published: Honolulu : University of Hawai'i Press, [1996]
Series:ConsumAsiaN book series.
Subjects:
Advertising agencies > Japan.
Advertising > Japan.
Mass media > Japan > Marketing.
Description
Item Description:"First published in the United Kingdom by Curzon Press"...Title page verso.
Physical Description:xi, 322 pages : portraits ; 23 cm.
Bibliography:Includes bibliographical references (pages 306-314) and index.
ISBN:0824818725 (cloth : alk. paper)
0824818733 (pbk. : alk. paper)