APA (7th ed.) Citation

Reeves, B., & Nass, C. I. (1996). The media equation: How people treat computers, television, and new media like real people and places. Center for the Study of Language and Information ; Cambridge University Press.

Chicago Style (17th ed.) Citation

Reeves, Byron, and Clifford Ivar Nass. The Media Equation: How People Treat Computers, Television, and New Media like Real People and Places. Stanford, Calif. : Cambridge [England] ; New York: Center for the Study of Language and Information ; Cambridge University Press, 1996.

MLA (9th ed.) Citation

Reeves, Byron, and Clifford Ivar Nass. The Media Equation: How People Treat Computers, Television, and New Media like Real People and Places. Center for the Study of Language and Information ; Cambridge University Press, 1996.