Cover Image

Measuring the effectiveness of image and linkage advertising : the nitty-gritty of maxi-marketing /

Bibliographic Details
Main Author: Woodside, Arch G.
Format: Book
Language:English
Published: Westport, Conn. : Quorum, 1996.
Subjects:
Advertising > Brand name products.
Brand choice.
Corporate image.
Description
Physical Description:xxiv, 251 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages [245]-247) and index.
ISBN:0899309844 (alk. paper)