Gerontographics : life-stage segmentation for marketing strategy development /

Bibliographic Details
Main Author:	Moschis, George P., 1944-
Format:	Book
Language:	English
Published:	Westport, Conn. : Quorum Books, 1996.
Subjects:	Marketing > United States > Management. Older consumers > United States. Market segmentation > United States.

Description
Physical Description:	xvi, 172 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	1567200621 (alk. paper)