Business-to-business direct marketing : proven direct response methods to generate more leads and sales /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Lincolnwood, Ill. :
NTC Business Books,
[1993]
|
| Subjects: |
Table of Contents:
- Fundamentals of effective business-to-business direct marketing
- Is business-to-business really different from consumer marketing?
- More key differences between business-to-business and consumer direct marketing
- How to make every marketing communication into a direct marketing communication
- The target marketing strategy
- Increasing your response rates with "free booklet" and other soft offers
- Using hard offers to generate better leads and more sales
- Business-to-business direct marketing tasks
- Print advertising
- How to dramatically boost your direct mail response rates
- Profits from postcard decks
- How to generate more sales from your sales brochures
- How to get more orders from business-to-business and industrial catalogs
- Press releases as a direct response tool
- Feature articles and resource boxes
- How to generate direct responses from speeches, presentations, and seminars
- How to create a winning inquiry fulfillment package
- Sources and resources.