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Business-to-business direct marketing : proven direct response methods to generate more leads and sales /

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Bibliographic Details
Main Author: Bly, Robert W.
Format: Book
Language:English
Published: Lincolnwood, Ill. : NTC Business Books, [1993]
Subjects:
Industrial marketing.
Description
Physical Description:xvii, 267 pages ; 24 cm.
Bibliography:Includes bibliographical references (pages 260-261) and index.
ISBN:0844234729