Cover Image

The search for corporate strategic credibility : concepts and cases in global strategy communications /

Bibliographic Details
Main Author: Higgins, Richard B.
Format: Book
Language:English
Published: Westport, Conn. : Quorum, 1996.
Subjects:
Communication in organizations.
Communication in management.
Intercultural communication.
Strategic planning.
Description
Physical Description:xxvii, 170 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references (pages [159]-162) and index.
ISBN:0899309887 (alk. paper)