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Essentials of advertising strategy /

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Bibliographic Details
Main Author: Schultz, Don E.
Other Authors: Tannenbaum, Stanley I., Allison, Anne
Format: Book
Language:English
Published: Lincolnwood, Ill. : NTC Business Books, [1996]
Edition:3rd ed.
Subjects:
Advertising.
Description
Item Description:Includes index.
Physical Description:ix, 155 pages : illustrations ; 27 cm.
ISBN:084423527X
0844235245 (pbk.)