A comparison of the roles and responsibilities of educational public relations directors and community education directors /
The purpose of this study was to determine similarities and
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| Format: | Thesis Book |
| Language: | English |
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[Place of publication not identified] :
[publisher not identified] ;
1994.
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| Subjects: | |
| Online Access: | http://proxy.library.tamu.edu/login?url=http://proquest.umi.com/pqdweb?did=741945431&sid=1&Fmt=2&clientId=2945&RQT=309&VName=PQD |
| Summary: | The purpose of this study was to determine similarities and differences in the public relations duties and responsibilities between public school public relations directors and community education directors. Developed by the researcher, the survey questionnaire was divided into three sections: general background or demographic data, 25 public relations task statements which indicated how often each group performed the task; and an open-ended response section. The questionnaire was administered to 150 educational public relations directors who were members of the National School Public Relations Association and 150 community education directors who were members of the National Community Education Association. The overall response rate exceeded 800/o and the data was analyzed on a Macintosh computer using the Data DeskTM computer program. A number of results were derived from the data with the most notable being that 17 of the 25 tasks are performed by community education directors on a regular basis; and 20 of the 25 tasks are performed by educational public relations directors on a regular basis. However, the Chi-square analysis of the responses indicated that even though both groups performed most of the same tasks, there were significant differences in their responses on most of the 25 task statements. Another finding was community education directors had significantly more educational background than public relations directors. Almost 80% of the community education directors had advanced degrees (66. 1% master's and 12.7% doctorate) while more than half of the public relations directors (56. 2%) had only a bachelor's degree. Years of experience and salary were similar for each group, but there were significantly more females (68.90/o) than males in public relations positions. Gender was split among the community education directors with 51.7% of the respondents being female and 48.3% being male. training for both community education directors and public relations directors so they could handle either job when required to do this. |
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| Item Description: | Vita. "Major Subject: Educational Administration". |
| Physical Description: | xii, 207 leaves ; 28 cm. Issued also on microfiche from University Microfilms Inc. |
| Bibliography: | Includes bibliographical references. |