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Customer centered growth : five proven strategies for building competitive advantage /

Bibliographic Details
Main Author: Whiteley, Richard C.
Other Authors: Hessan, Diane
Format: Book
Language:English
Published: Reading, Mass. : Addison-Wesley Pub., [1996]
Subjects:
Consumer satisfaction.
Competition.
Strategic planning.
Description
Physical Description:x, 320 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 301-304) and index.
ISBN:0201479672