An investigation of alternative methods for measuring quality and their relationship to visitor satisfaction in a festival setting /
A variety of conceptual paradigms and alternative approaches
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| Format: | Thesis eBook |
| Language: | English |
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[Place of publication not identified] :
[publisher not identified] ;
1995.
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| Subjects: | |
| Online Access: | Link to OAKTrust copy |
| Summary: | A variety of conceptual paradigms and alternative approaches appropriateness. The seven alternative measures were coefficients and stability of factor dimensionality. constructs. Five different criteria were used to assess the currently used. developed, All respondents completed an a priori expectations diagnostic value and managerial usefulness of the measures. differential threecolumn format (containing two alternative difficulty to complete, and response error. The criteria direct two-column format (containing two alternatives); (4) a evaluated against 15 criteria. The three criteria related to expectations format. The objectives of this study were 1) to factor and reliability analyses on each of the seven quality festival attributes into four domains. Similar factor and Festival's performance on those same attributes in one of give managers considerably more insight into visitors' identify the relationship between perceptions of quality and identify which alternative approach to measuring quality was incorporated into the three-column approach were incorporates two levels of quality: desired and adequate. instrument before entering the site, and responded to the literature. This study tested a revised model which measures generally confirmed the a priori assignment of the measures); and (5) a differential perceptions minus more valid and reliable, easier to implement, and likely to most valid, reliable, effective, and efficient, and 2) to of the measures was assessed on four types of validity: perceptions format; (2) a direct one-column format; (3) a perceptions of their enterprise's performances, than measures predictive, convergent, discriminant, and nomological. These quality and satisfaction being different but related questionnaire, which 67% of them returned. A series of chi- related to domain structure were measured by reliability reliability analyses on the satisfaction scale confirmed its results supported the study's initial conceptualization of sample of 822 festival visitors were handed a mail-back satisfaction. To meet the objectives, four instruments were scale friendliness were number of items to be rated, seven alternative measures of quality: (1) a direct square tests discounted sub-sample differences. Oblique substantially superior to the other five measures. It is This conceptual framework added to the development and use of three versions of a mail-back questionnaire. A probability to quality measurement have been reported in the tourism Variation was measured by standard deviations. Performance When evaluated against these 15 criteria. the two measures |
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| Item Description: | "Major subject: Recreation and Resource Development". Vita. |
| Physical Description: | xiii, 209 leaves : illustrations ; 28 cm. Also available online. Issued also on microfiche from Lange Micrographics. |
| Bibliography: | Includes bibliographical references. |