Sports marketing /

Bibliographic Details
Main Author:	Schlossberg, Howard
Format:	Book
Language:	English
Published:	Cambridge, Mass., USA : Blackwell Business, 1996.
Series:	Global marketing perspectives.
Subjects:	Sports > United States > Marketing.

Description
Physical Description:	xii, 214 pages : illustrations ; 22 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	1557865906 (pbk. : alk. paper)