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Market orientation in food and agriculture /

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Bibliographic Details
Other Authors: Grunert, Klaus G., 1953-
Format: Book
Language:English
Published: Boston : Kluwer Academic Publishers, [1996]
Subjects:
Food industry and trade > Europe.
Produce trade > Europe.
Farm produce > Europe > Marketing.
Food > Marketing.
Food > Market research
Description
Physical Description:xiv, 283 pages : illustrations, map ; 24 cm.
Bibliography:Includes bibliographical references (pages 255-268) and index.
ISBN:0792396499 (acid-free paper)