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Bibliographic Details
Main Author:	Ward, Jean (Jean W.)
Other Authors:	Hansen, Kathleen A.
Format:	Book
Language:	English
Published:	White Plains, N.Y. : Longman, [1997]
Edition:	3rd ed.
Subjects:	Mass media > Research > Methodology. Communication > Research > Methodology.

Description
Physical Description:	xii, 371 pages : illustrations, map ; 24 cm.
Bibliography:	Includes bibliographical references and indexes.
ISBN:	080131755X