Disruption : overturning conventions and shaking up the marketplace /

Bibliographic Details
Main Author:	Dru, Jean-Marie
Format:	Book
Language:	English
Published:	New York : John Wiley & Sons, [1996]
Subjects:	Advertising > Cross-cultural studies. Advertising agencies. Creative ability in business.

Description
Item Description:	"Adweek books."
Physical Description:	ix, 239 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references (pages 221-223) and index.
ISBN:	0471165654 (alk. paper)