Information-driven marketing decisions : development of strategic information systems /

Bibliographic Details
Main Author:	Samli, A. Coskun
Format:	Book
Language:	English
Published:	Westport, Conn. : Quorum Books, 1996.
Subjects:	Marketing > Decision making. Marketing research. Management information systems.

Description
Physical Description:	xx, 196 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references (pages [189]-192) and index.
ISBN:	0899309763 (hardcover : alk. paper)