Cover Image

Experiment-research methodology in marketing : types and applications /

Bibliographic Details
Main Author: Patzer, Gordon L.
Format: Book
Language:English
Published: Westport, Conn. : Quorum, 1996.
Subjects:
Marketing research.
Description
Physical Description:ix, 216 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references (page [213]) and index.
ISBN:0899309607 (alk. paper)